Guinness Football
THERE'S NO PLACE LIKE FOOTBALL
Agency:
Dentsu Kenya
Role:
Art Direction
The Guinness football campaign looks to reignite and reinforce Guinness and football going hand in hand.
It represents Guinness as the most culturally relevant, exciting and vibrant brand among all things football.
Creative Direction
GUINNESS AND FOOTBALL HAVE ONE THING IN COMMON. PASSION. PASSION ABOUT THE GAME AND PASSION ABOUT GUINNESS. WE WANT TO CELEBRATE THIS.
WE'RE REMINDING OUR VIEWERS OF THE CLOSE CONNECTION BETWEEN GUINNESS & FOOTBALL.
OOH
The campaign took to OOH for consumer recall.
TAKING THE PASSION TO THE BAR
Guinness will challenge football fans to score goals like their heroes, with a travelling football mini game. The game will be played in bars, restaurants and on the street, for players to stand a chance to WIN a 6 pack of Guinness, football Merch and the pride of shining the brightest!
TWITTER SPACES
Lets face it, football always tastes better with a bit of drama and rivalry. We're taking the campaign to our panel of commentators off the pitch for post match analysis discussions and banter to the weekends best Premier League games.
Featuring guest hosts and prizes to be won!
THERE'S NO GAME LIKE FIFA
Most football fans love FIFA. Guinness are inviting FIFA lovers to showdown their gaming skills, representing the team they support. In the aim to develop the first Kenyan esports FIFA team. The games can be followed on Twitch and Facebook.
PLAY FOR THE BADGE
Guinness will storm the streets, sponsoring their very own local Sunday league. Going head to head in an elimination tournament in an effort to scout and support local talent.
