Unilever x DFID
IT'S IN YOUR HANDS
Art Direction, Illustration
The Unliver x DFID Campaign encourages hand wash behaviour to people is the lower LSM in developing nations during the Covid-19 pandemic. From using their hands to work, to holding their loved ones, their lives quite literally in the palms of their hand. Driving awareness that washing their hands protects their communities, families and livelihoods.
LOWER LSM ARE LIVING FOR THE DAY.
THEY ARE CONCERNED ABOUT WORKING AND PROVIDING FOR THEIR FAMILIES AND COMMUNITIES, THAN SPENDING ON
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BY DRIVING AWARENESS TO FREQUENT HAND WASHING AND PROPER HYGIENE, WE'RE GIVING RESPONSIBILITY TO KEEP THEIR COMMUNITIES, FAMILIES AND LIVELIHOODS SAFE. ADDRESSING KEY COVID INSIHGTS TO CREATE LASTING IMPACT, TRANSLATED INTO VARIOUS LOCAL DIALECT RELEVANT TO THE MARKET.
The campaign took to OOH creating awareness to put the responsibility of frequent hand washing to protect the hands that protect communities, families and livelihoods.
The art direction takes an illustrative, bright approach to inspire, rather than force change - contrasting from the bombardment of commands seen through the existing 'wash your hands' communication.
TAKING IT TO SOCIAL
The campaign took these eye opening statistics to really drive behaviour, targeting individuals through social channels.
Translating our message
The messages were spread far and wide, translating the messages into local dialects across the various communities within the lower LSM, providing shock to influence behaviour, providing information and awareness.